Ignite

November December 2019

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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by Laura Bickle Fr FANTASY t Rely When the team at The Grand Reserve at Paradisus by Melia in Punta Cana, Dominican Republic, saw a marketing photo featuring a fl oating breakfast, inspiration struck and they decided to make it a reality, says general man- ager Jaime Piedras. Now, thanks to trays with plastic bases, fl oating breakfasts have become a popular amenity at the resort. GEORGE PIMENTEL/GETTY IMAGES FOR TIFF Seig Sts How can you optimize your brand as an event sponsor? Take some notes from Hudson's Bay, the Offi cial Fashion Retailer and an Offi cial Red Carpet Sponsor of the Toronto International Film Festival in September—although the "red" carpet was actually adorned with the iconic Hudson's Bay stripes. The "Stars on Stripes" photo op was in heavy rotation throughout the festival, seeing the likes of Martin Scorsese, Nicole Kidman, Jamie Foxx, Brie Larson, Matt Damon and Bruce Springsteen—and it received lots of traction on social media, both through private users and the company's PR agency, rock-it promotions. Wing AND DINING Elevate dinner conversations to a championship level at your next event by reserving a seat for a Canadian athlete. In exchange for a donation, the Pre-Game Meal program by CAN Fund, a non-profi t organization that supports athletes who compete for Canada, will send an athlete to entertain your guests with personal stories and secrets of how they perform at top form. Requests can be tailored for specifi c sports and experiences. There is a six-guest minimum, it's available across Canada and tax receipts are issued. canadianathletesnow.ca/pre-game-meal November | December 2019 | Ignitemag.ca | 25

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