June Special Mini Edition 2021

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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Page 17 of 25

Before they became international speakers, Sarah McVanel and Stephanie Staples had both worked in healthcare settings, McVanel in executive roles in organizational development and Staples as a nurse. Keenly aware of the extraordinary pressure currently on nurses due to the pandemic, they began to brainstorm how they might consolidate their talents—McVanel is a recognition expert and Staples is a personal development pro—to help them. They landed on a virtual event to commemorate Nurse's Week in May. They had the content nailed, but they didn't have the virtual event chops, so they called on Tami Adams, speaker manager and event pro, who represents McVanel. "They recognized that frontline workers and nurses were burned out and struggling and they knew they could help through the power of speech," says Adams. So the three partnered and, with just two months to plan, the 2021 Nurses Week Resiliency ReBoot Experience was born. TIMING IS EVERYTHING The shiftwork nature of nursing presented unique challenges, since not all attendees would be available at the same time. And given that the team wanted all attendees to experience the event in real time and be able to interact with one another, the speakers repeated each of their presentations (there were a total of four different themed talks) through the course of the event. Sessions were scattered throughout the day, from 9:30 a.m. to 9 p.m. The program was sold to 25 healthcare groups and hospitals throughout North America. The content is still available to registered users who were unable to attend and the organizations can still offer it to their teams. With just two month's notice—but a lot of teamwork and passion—a Nurse's Week celebration gets the virtual treatment by Laura Bickle P O R T F O L I O Caring for the Caregivers 817 ATTENDEES over 4 days 88% attendee satisfaction rating 25 ORGANIZATIONS from across North America purchased the event for their staff: 26,000 people will have access to on-demand recordings 72% of the attendees were nurses; remainder were other healthcare professionals 87% said they would recommend this event to colleagues 90% felt the event platform was easy to use 82% said they would participate again B Y T H E N U M B E R S 18 | Ignitemag.ca | June 2021

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