Industry news & insights
by Laura Bickle
NOW YOU
KNOW
VIDEO GAMECHANGER
A new interactive video platform offers
lots of potential for events, training and
engagement. Browser-based LumaOne
allows you to create interactive videos
from existing materials or purpose-
created ones. Viewers can complete
surveys and tests, provide text or video
responses and search by keyword.
They can also click on portions of the
video to answer questions or get more
info on that particular element.
The platform also offers spontaneous
translation, transcription and synthetic
voice in 12 different languages. Video
learning modules can be created using
LumaOne and inserted into an event
program. Recorded event content can
be repackaged and embedded with
content for an after-market experience,
says Montreal-based John Hudson,
CEO, LumaOne Corporation.
The platform also includes an analytics
dashboard for information on who
accessed the content and how they
used it.
LEARN MORE
DMO FYI
If you can't beat 'em, join 'em. That was the philosophy behind the
recent transformation of the Destination Marketing Association
of Canada into the Destinations International Canadian Alliance, a
newly formed organization of Canadian members of Destinations
International. The move means they are "under an international
umbrella and have access to the resources of Destinations
International, which includes benchmarking data and education,"
says Kathleen Trainor, president of the Destination Marketing
Association of Canada. Destinations International is the world's
largest resource for offi cial destination organizations, convention
and visitors bureaus (CVBs) and tourism boards, with almost
6,000 members and partners from nearly 600 destinations in
approximately 15 countries.
Trainor says that the group now has "a louder voice and a
common voice, which is key for the recovery and getting
Canada's borders reopened. We can take on more advocacy and
take on bigger issues as a cohesive unit."
There are currently 24 Canadian destination management
organizations in the Alliance. The alliance will meet regularly
throughout the year and provide strategic guidance to the
association on how to best serve its Canadian members as well
as develop educational content specifi c to Canadian members,
says Trainor.
destinationsinternational.org/canadian-alliance
KEEPING IN TOUCH
Prior to the pandemic, Linda Googh was busy with her eponymous
Entertainment and Events company, as well as offering wellness
workshops in refl exology at meetings and events. A dancer and
choreographer, she turned to refl exology to heal herself after she was
sidelined by a foot injury. She was so taken by the practice, that she
became a refl exologist and wrote the book Refl exology2Go, which
focused on how people can do refl exology on themselves. She has now
transitioned her presentations into a virtual format. The customizable
program can take the form of wellness breaks, workshops and
keynotes and includes video demonstrations, live segments and Q&A.
The workshops can also target specifi c concerns. "Self-refl exology is
about taking action on your own wellness. Especially at this time when
everyone is burned out. We focus on problems related to audience—
neck strain and back pain for those constantly on a computer, for
example," says Googh. Workshop participants receive an audio-visual
reference guide so they can continue on their own.
lindagoogh.com
24 | Ignitemag.ca | June 2021
