June Special Mini Edition 2021

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

Issue link: https://boomart.uberflip.com/i/1386371

Contents of this Issue


Page 23 of 25

Industry news & insights by Laura Bickle NOW YOU KNOW VIDEO GAMECHANGER A new interactive video platform offers lots of potential for events, training and engagement. Browser-based LumaOne allows you to create interactive videos from existing materials or purpose- created ones. Viewers can complete surveys and tests, provide text or video responses and search by keyword. They can also click on portions of the video to answer questions or get more info on that particular element. The platform also offers spontaneous translation, transcription and synthetic voice in 12 different languages. Video learning modules can be created using LumaOne and inserted into an event program. Recorded event content can be repackaged and embedded with content for an after-market experience, says Montreal-based John Hudson, CEO, LumaOne Corporation. The platform also includes an analytics dashboard for information on who accessed the content and how they used it. LEARN MORE DMO FYI If you can't beat 'em, join 'em. That was the philosophy behind the recent transformation of the Destination Marketing Association of Canada into the Destinations International Canadian Alliance, a newly formed organization of Canadian members of Destinations International. The move means they are "under an international umbrella and have access to the resources of Destinations International, which includes benchmarking data and education," says Kathleen Trainor, president of the Destination Marketing Association of Canada. Destinations International is the world's largest resource for offi cial destination organizations, convention and visitors bureaus (CVBs) and tourism boards, with almost 6,000 members and partners from nearly 600 destinations in approximately 15 countries. Trainor says that the group now has "a louder voice and a common voice, which is key for the recovery and getting Canada's borders reopened. We can take on more advocacy and take on bigger issues as a cohesive unit." There are currently 24 Canadian destination management organizations in the Alliance. The alliance will meet regularly throughout the year and provide strategic guidance to the association on how to best serve its Canadian members as well as develop educational content specifi c to Canadian members, says Trainor. destinationsinternational.org/canadian-alliance KEEPING IN TOUCH Prior to the pandemic, Linda Googh was busy with her eponymous Entertainment and Events company, as well as offering wellness workshops in refl exology at meetings and events. A dancer and choreographer, she turned to refl exology to heal herself after she was sidelined by a foot injury. She was so taken by the practice, that she became a refl exologist and wrote the book Refl exology2Go, which focused on how people can do refl exology on themselves. She has now transitioned her presentations into a virtual format. The customizable program can take the form of wellness breaks, workshops and keynotes and includes video demonstrations, live segments and Q&A. The workshops can also target specifi c concerns. "Self-refl exology is about taking action on your own wellness. Especially at this time when everyone is burned out. We focus on problems related to audience— neck strain and back pain for those constantly on a computer, for example," says Googh. Workshop participants receive an audio-visual reference guide so they can continue on their own. lindagoogh.com 24 | Ignitemag.ca | June 2021

Articles in this issue

Links on this page

Archives of this issue

view archives of Ignite - June Special Mini Edition 2021