M O T I VAT E & C E L E B R AT E
I N C E N T I V E S A N D R E W A R D S
With ongoing uncertainty and confl icting international messages about
safe travel, the rise of individual incentive trips is one way to reward and
retain deserving employees
by Sandra Eagle
Going Solo
With COVID-19 throwing the proverbial monkey wrench into group incentive reward
programs, individual incentives may be a winning way to keep employees motivated.
While most are looking forward to returning to events and travelling again, a yearning for
individual experiences and a general hesitancy about being in a large group is driving the
individual trip trend.
Recent research from the Incentive Travel Foundation (IRF) 2021 Trends Report states
"there will likely be an increase in individual travel awards and small group incentive trips
as some travellers may be reluctant to gather in larger groups. Travel gift cards and resort
gift cards are being used as rewards, as well as platforms with a variety of options, such
as bespoke bookings and certifi cates for stays that include transport and activities." In
addition, the 2021 Destination White Paper, also by the IRF, reports 84% of participants
considered individual incentive travel as "very or extremely motivating." Nearly two thirds
favoured an incentive trip staying in a private unit that is part of a larger resort, or an
individual travel experience staying in a private vacation residence with a companion.
See how Creative Group
positioned individual travel to win
a SITE Crystal Award. Scan the
QR code or visit ignitemag.ca
With ongoing uncertainty and confl icting international messages about
safe travel, the rise of individual incentive trips is one way to reward and
retain deserving employees
by Sandra Eagle
Going Solo
With COVID-19 throwing the proverbial monkey wrench into group incentive reward
programs, individual incentives may be a winning way to keep employees motivated.
While most are looking forward to returning to events and travelling again, a yearning for
individual experiences and a general hesitancy about being in a large group is driving the
individual trip trend.
Recent research from the Incentive Travel Foundation (IRF)
"there will likely be an increase in individual travel awards and small group incentive trips
46 | Ignitemag.ca | Autumn 2021
