Ignite Pocket Guides

Diversity, Equity & Inclusion Pocket Guide

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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SOME ASPECTS TO CONSIDER AS YOU BUILD YOUR EVENT: In order for DEI efforts to be authentic, they need to be ingrained in your event from the start. "Thoughtfulness at the planning stage really will resonate with the attendees' true sense of belonging, because they will see and recognize the details throughout their experience, which will then deepen their sense of belonging," says Rutherford. "As I start designing the event, I think about my vendors. What type of representation are we going to have, through our vendors, through our venue, our catering, our AV, our decor companies? Who are the people who are going to help us execute our event? And do they have BIPOC components to their business? How can we partner more with companies that also are using the same lens?" —Dwayne Rutherford, founder and managing director of Debonair Corporate Events in Toronto and co-chair of the MPI Toronto Diversity, Equity and Inclusion Task Force "If we're only talking to people who have our same beliefs and interests, who look the same as us and have the same background and experiences as us, we're just going to be having same old same old conversations. And the reason that we meet should be to have a diversity of opinions and thoughts and to look at things through new perspectives. And to fi nd new and better ways of doing things." —Tahira Endean, CITP, CMP, DES, CED, head of events, Society for Incentive Travel Excellence (SITE) and author of Intentional Event Design, Our Professional Opportunity S t ted GETTING Use positive and inclusive language (see page 6) and imagery in communications Develop a DEI statement or policy (see page 5) Ensure event date does not confl ict with religious or cultural holidays Inform stakeholders and suppliers of your DEI policy Ensure content and speakers refl ect your DEI goals Watch Dwayne Rutherford share his DEI event design tips. Download the checklist Assess the accessibility of destinations, venues and accommodations Confi rm that potential food vendors can accommodate special requests Build DEI into the registration process (see page 7) Be prepared to provide event materials in different languages if required—and use accessible fonts 4 | Ignitemag.ca | Diversity, Equity & Inclusion November 2021

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