Ignite

Spring 2022

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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C r e at e & I N S P I R E at our property and put some of our creativity into play: We got to work creating new outdoor venues and improving our existing ones. We created operational plans to ensure ease of access, food & beverage service and connectivity. The result is an even larger portfolio of unique experiences our guests can enjoy safely and outdoors. Inside, multiple entry and exit points within the same building ensure attendees aren't crossing paths while, at the same time, not limiting a group's mobility. We followed provincial and public health guidelines to reconfi gure our room occupancies while maintaining a high level of fl exibility and adjusted menus and food service operations to fi t the new model. Creating effi ciencies and safe processes without jeopardizing service standards was the key focus. WHAT INNOVATIONS HAS BLUE MOUNTAIN UNDERTAKEN TO SERVE ITS GROUP BUSINESS? Blue Mountain has curated a variety of adaptive or non-traditional locations on property that can be utilized as special venue sites for our groups. Meeting itineraries can include informal sessions "en plein air," a health-oriented break or an opportunity to combine our recreation options into the meeting agenda. Internal processes for banquets and resort food services are a good example of how we've evolved to maximize effi ciency and meet the changing needs of our clients. As a four-season business, we needed to ensure our transient guests had options during their stay. This resulted in the creation of meal kits that could be pre-ordered and delivered to your room, take-out and delivery options and mobile containers acting as "food truck" options for expanded patio spaces. Aligning ourselves with outside suppliers who can deliver on our re-imagined meetings was also crucial. Everything from food suppliers, teambuilding facilitators and audio-visual professionals need to be nimble and open to doing things differently. WHAT SILVER LININGS HAVE YOU SEEN IN HAVING TO RETHINK YOUR MEETINGS AND BUSINESS EVENTS APPROACH? In so many ways the pandemic has opened opportunities not just for us, but the industry as a whole. The opportunity to take a hard look at how we do business, fi nd the cracks and fi ll them with a fresh new outlook. We've been granted the time to evaluate what is truly important and be confi dent that we can rely on one another to make it through the hard times. Spring 2022 | Ignitemag.ca | 51

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