Winter 2022-2023

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

Issue link: https://boomart.uberflip.com/i/1483192

Contents of this Issue


Page 11 of 79

"I didn't know your event was this week!" In today's crowded media landscape it is harder than ever to get noticed and reach prospective event attendees. So how to cut through the noise? We asked three event industry experts for advice on creating innovative and engaging event announcements today: How to get the word out— and attendance up! by Connie Jeske Crane G o o d t o K n ow B R I G H T I D E A S , N O T A B L E N E W S , C O O L T R E N D S Building awareness and excitement With demographic data in hand, you can better evaluate creative options for announcements. These include: Teasers: Teasers can help build excitement pre-announcement, says Benoit. "Just some messaging, usually by email and social media, letting people know something new is coming." TikTok: With the 20-40 age demographic, Amber Walker of Toronto-based Amber Walker Events says fun, organic TikTok videos are taking over. "We'e seeing a lot of people focusing their marketing strategy on TikTok because it's so much easier to blow up, to reach people they would not normally be able to reach." Besides announcements, TikTok can be used for teasers, says Walker, and involve influencers, event teams and speakers. IGNITE YOUR... Know your audience An effective strategy starts with understanding who your audience is, says Eugenia Gorkowa of VESTI Events Inc. in Vancouver: "You would not target your message the same way to somebody in their twenties as, for example, someone in their sixties." For diverse groups, Krista Benoit of iSPARK Consulting in Ottawa says, "If you have an event that appeals to different audiences, you need to target the communications and the marketing to those different audiences….We do a lot of segmented event marketing that is very customized." Event Announcements 12 | Ignitemag.ca | Winter 2022/23

Articles in this issue

Links on this page

Archives of this issue

view archives of Ignite - Winter 2022-2023