Ignite

Nov/Dec 2013

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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our two cents Listen up! You attend an event and the next day you receive an e-mail survey inquiring about your experience and what could be done differently next time. You call your Internet provider and within a day you get a call asking you to rate the service. Soliciting feedback sends the message that companies care about their customers and want to do better. But to what extent does that feedback make it into actual practice? It's an important question considering the impact that a company's regard for its customers' opinions can have on loyalty and the bottom line. Remember the New Coke debacle? When the company listened to its outraged customers and reintroduced the original formulation as Coke Classic, it substantially outsold both New Coke and Pepsi. When we heard rumblings that iBE Expo's June date was inconvenient for many, we decided to get some hard figures on the matter. We surveyed both planners and suppliers and found that more than 85 per cent preferred an April date. So we listened and are delighted to announce that the 3rd Annual Ignite Business Event Expo will be held April 8 and 9 at Toronto's Direct Energy Centre. Of course, this change in plans means we are super busy planning fantastic events, speakers and surprises to deliver another absolutely unique experience. Get all the details at ignitemag.ca/be_expo. And, of course, if you have any opinions on what you'd like to see at this year's Expo, we want to hear them—you know we'll listen! Debbie van der Beek Co-Publisher debbie@ignitemag.ca Thanks to all the readers who responded to our Birthday Challenge and correctly answered that our first cover was hidden on p.94 of the September issue. Each will receive a two-day iBE 2014 Marquee Speaker pass. Richard Elliott Co-Publisher richard@ignitemag.ca November | December 2013 | Ignitemag.ca | 3

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