Nov/Dec 2014

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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Page 44 of 85

November | December 2014 | Ignitemag.ca | 43 Products, trends and sparks of genius to up the ROI on your next program business meetings & events Wn d a r a •••y ••h -€d ‚ ƒ„. Try these tactics for boosting numbers for less-attended events by Michele Sponagle Everyone loves a glitzy dinner event, or a rousing address from a high-profile keynote speaker. But what to do for those less attractive sessions that don't have the same appeal to meeting participants? For some meeting planners, this has meant digging deep into their bag of tricks to build better attendance. For Sarah Watson, manager, meetings and events for the Canadian Mathematical Society in Ottawa, AGMs were more sparsely attended than they should be. It was an important part of the organization's annual conference and there had to be a quorum present in order to conduct the meeting. Instead of just listing it in the event program, Watson decided to change tactics. She created an invitation that looked like a ticket and made it clear that a complimentary lunch would be served. Her strategy worked. Instead of an expected 40 people, the AGM attracted closer to 100. "Members wanted to use the ticket," she says. "They now saw the AGM as part of their conference package and wanted to get the full value of what we offered for their fees." > Please be seated

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