Ignite

Nov/Dec 2014

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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62 | Ignitemag.ca | November | December 2014 300 people have favoured incentive destinations closer to home due to ongoing instability in the Middle East and Eastern Europe. "We are seeing more interest in South America, the US, the Caribbean and cruising." Finn says that Peru is big, and the recent World Cup has increased interest in Brazil. "And anywhere in the Caribbean is hot right now, Paul, it has been an incredible year for you as SITE president. What do you see as the biggest challenges facing the incentive industry? The beginning of 2014 was full of positive growth, incentive programs are back, companies are travelling to new and exciting destinations. Fast-forward six months, and climate, medical and terrorist threats have aˆected where we are travelling and what locations we are looking at in the near future. How do these countries and cities recover and return to being a destination that is being selected for future incentives? We as an organization need to be ready to address these crises and sup- port our members. Let's speak to SITE members in these locations in order to fully understand the scope of the event. Keeping in touch with suppliers on the ground can advise us on the real situation. Don't let the global media sensationalize the crisis. What advice do you give to those who are planning incentives two years out? We cannot allow these events to shrink our world. Companies are doing their due diligence in order to assess the risk to their quali'ers. We need to ensure that these companies have all the facts and are not just reacting based on fear. Ask the participants their views; don't assume their reaction. What positive trends are you seeing in the incentive industry? The use of incentive travel is up and people who have used other motiva- tional tools are making the jump to incentive travel. Incentive programs are becoming more globalized, incorporating their global organizations within one joint incentive, bringing together Paul Miller is 2014 SITE president. His day job is managing director of Spectra DMC based in London, England. Jennifer Glynn is 2014 SITE Canada president. Her day job is managing partner of Meeting Encore in Port Hope, Ont. diˆerent nationalities and cultures. We have to adjust our programs to accommodate the diversity. Procurement departments are leveraging spend with hotel brands and incentive houses. They want to be 'at the table' during part of the initial process in order to understand their global spend. More programs are going through a bid process than ever before. What we need to under- stand as an industry is the time taken to prepare these bids and how it aˆects our members. Budgets are increasing, but companies are spending more wisely. Planners are looking at their incentives and ensuring it is not frivolous spending. How is SITE assisting members in promoting the value of incentives within their own companies? The research team at SITE Foundation is focusing research on the ROI of incentives. These tools will be shared with our members to help them communicate the value to stakeholders. SITE is building a media kit so that members are armed with tools to react to any negative media and create a business case for incentives. We also recently launched new education—The Business Case for Incentive Travel—at IMEX in Vegas. * INTERVIEWWITHSITE PRESIDENTPAULMILLER St. Thomas and Nevis is popular. We're 'nding that the epicurean experience for groups is very important. You're only as good as your last meal," she quips. Richards says some of her clients dictate a list of "no-žy zones" where they will not entertain the idea of an incentive program. "We have to be sensitive to things that are happening around the globe. Kenya is out of the question right now—it's about risk avoid- ance. Mexico is starting to open up for us again, but it takes a long time out of the media eye for a destination to recover. That's where we 'nd it really helpful to rely on our 'ndings from FAM trips to know when we can suggest a return to a destination." * SITE Canada president, Jennifer Glynn had the chance to interview the current SITE president, Paul Miller, just before his one-year term wraps up. Paul Miller Paul Miller His day job is managing director of Spectra DMC based in London, England. Jennifer Glynn is 2014 SITE Canada president. Her day job is managing partner of Meeting Encore in Port Hope, Ont. St. Thomas and Nevis is popular. We're 'nding that the epicurean

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