Ignite

February/March 2015

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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February | March 2015 | Ignitemag.ca | 3 Debbie van der Beek Co-Publisher debbie@ignitemag.ca Richard Elliott Co-Publisher richard@ignitemag.ca just sayin' Changing gears So 2015 got off to an interesting start, didn't it? The price of gas nose-dived, oil companies slashed their budgets and laid off employees, and several retail- ers announced they were closing up shop, most notably Target, who's putting close to 18,000 people out of work. Not even the government saw it coming: They were forced to delay its budget in order to get a handle on the country's financial situation. So how are those of us in the business event community to react? It's pretty easy to get, well, freaked out: The last recession taught us how vulnerable our industry can be to market fluctuations. Certainly the times call for reflection and pragmatism, but letting ourselves get paralyzed by the doomsayers sets us up to miss opportunities. Look, it's quite possible this could be a difficult year for many of us. We all know success is never a given—but neither is fail- ure. The same things that make a business successful in good times can help t t Ie Bs t g./•_• it in challenging ones too: flexibility, creativity, customer service, innovation, problem solving and networking. In fact, those are the traits that our team has relied upon as we set about revamping the Ignite Business Event Expo. Join us in our new location at Metro Toronto Convention Centre on April 15. We've packed the agenda with first-class speakers and education, plus tons of face-time opportunities, not to mention a trade-show floor jammed with the best in hotels, resorts, desti- nations and transportation. And thanks to our co-location with the Canadian Special Events Live!, you can attend both at the same time. We see it as an opportunity to do just what needs to be done in uncertain times: Celebrate the industry, make solid connections and get some busi- ness done.

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