Ignite

June/July 2015

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

Issue link: https://boomart.uberflip.com/i/522159

Contents of this Issue

Navigation

Page 44 of 83

New gift offerings, industry trends and useful advice to maximize value on your reward spending corporate incentives & rewards Kevin Blandford caused a viral sensation recently for his hilari- ously miserable online photo album chronicling an incentive trip to Puerto Rico. The photos—frowning while scuba diving, swimming in a waterfall and partaking in fruity cocktails— were a joke, of sorts, cooked up by Blandford to make his wife feel better about being left at home, while he and 200 co-workers enjoyed a reward courtesy of their employer, a US telecommunications company. No doubt many achievers understand the dilemma of enjoying the fruits of their labour, while dealing with the wrath of spouses left behind. For companies and planners the ques- tion is when it's appropriate to invite spouses to join in the fun. For incentive travel, the team at Bond Brand Loyalty in Toronto says including spouses makes good business sense because families play an important role in an individual's success. "It's a recognition of not just the achiever, but the sup- port of the spouse," says Bond Brand Loyalty event manager Megan Napier-Andrews, adding that if employees are putting in long hours to meet goals, no doubt spouses are making sacrifices too. Wanted The case for including spouses on incentive trips by Michelle Warren on the voyage Incentive travel also provides spouses with insight into company culture. It encourages internal networking and attendees often bond, forging lasting friendships. Also, there's a heightened level of pride when employees can share achievements with family—it cultivates loyalty on a whole new level. Event manager Liz McKendrick, also with Bond Brand Loyalty, says the best time to announce next year's travel destination is during a group event at this year's trip. "You see everyone turning to their spouse saying, 'You better work hard because I want to go.'" WHEN SINGLE MAKES SENSE Sometimes, leaving out spouses is OK, but only if it's a short "bonus" trip, perhaps based on a strong quarter and designed to motivate towards a larger annual goal and the bigger, spouse-friendly, prize. Work-related travel, however, is different. If employees are on the clock, be it a trade show or company conference, there's no obligation to include spouses. w It's a recognition of not just the achiever, but the support of the spouse. " " WHEN SINGLE MAKES SENSE Sometimes, leaving out spouses is OK, but only if it's a short Sometimes, leaving out spouses is OK, but only if it's a short "bonus" trip, perhaps based on a strong quarter and designed "bonus" trip, perhaps based on a strong quarter and designed to motivate towards a larger annual goal and the bigger, to motivate towards a larger annual goal and the bigger, spouse-friendly, prize. Work-related travel, however, is different. If employees Work-related travel, however, is different. If employees are on the clock, be it a trade show or company conference, are on the clock, be it a trade show or company conference, there's no obligation to include spouses. w It's a recognition of not just the achiever, but the support of the spouse. "

Articles in this issue

Archives of this issue

view archives of Ignite - June/July 2015