June/July 2015

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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Page 45 of 83

incentives & rewards continued from page 45 When a company hosts a national meeting, for instance, it's business, attend- ance is mandatory and days are jam-packed. There's always a social aspect, but the focus remains on networking or teambuilding. "Companies want people captive. In this case, a spouse can be a distraction," says McKendrick. Larger industry or think-tank events provide some leeway, with organizers offering "family tickets" as a strategy to encourage attendance at these major destination conferences. However, experts agree employers should not be expected to cover spousal costs. For solid ROI, companies should instead focus on incentive travel, which proves more effective when spouses, too, reap the rewards. Memories made last a lifetime, creating goodwill and momentum that can influence a company's bottom line long after tans fade. HALIFAX, ATLANTIC CANADA'S PREMIER MEETING DESTINATION. WE'VE BEEN warmly welcoming guests for centuries. Our harbourside city and close proximity to nature create a memorable backdrop for meetings & conventions. Discover our legacy of service excellence, including genuine hospitality, outstanding customer service, unique venues and award-winning culinary expertise.

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