Ignite

November/December 2015

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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November | December 2015 | Ignitemag.ca | 3 just sayin' Get the facts Debbie van der Beek Co-Publisher debbie@ignitemag.ca Richard Elliott Co-Publisher richard@ignitemag.ca Considering a resolution to welcome the new year? Why not choose one that will boost your confidence and your reputation? We're talking about expanding your industry-related knowledge so you have the facts you need to build a solid business case for your proposals (and make you look pretty smart too!). You don't have to look far: A quick click on most industry organization websites will reveal white papers, economic impact studies and surveys. Need to justify increased conference costs? Quote the 2016 Global Travel Price Outlook, from the Global Business Travel Association Foundation and Carlson Wagonlit Travel, which predicts a 4.5 per cent cost per attendee per day increase in North America. Is your new CEO wavering on your company's incentive travel program? The Incentive Research Foundation recently reported that companies with programs have revenue increases three times those of companies that don't. Want confirmation that meetings do good? Throw out stats from the Business Events Industry Coalition of Canada: Meetings contributed $27.5 billion to Canada's gross domestic product in 2012 and supported $55 billion in economic activity for Canadian businesses. We'd be remiss not to mention that Ignite is a good resource too: our team works hard to deliver you the most current research and news that impact your business. In fact, if you've checked in on our digital issue lately, you'll see we've added video links and extra content so you can dig deeper into our stories. (Look for the Online Bonus icons throughout the print magazine.) So brush up on your knowledge and start the new year ready to do business!

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