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SITE lines | Issue 1 March 4, 2016 10 Grow with Gain InSite Be sure to extend a warm welcome to our new members of SITE Canada at upcoming events . Monika Radicevic, InterContinental Toronto Centre Susan Nolan, Four Seasons Hotel Toronto Paula Seibezzi, Marriott International Stephanie Allen, 124 on Queen Hotel and Spa Richard Knight, VisitScotland Alyssa Merrick, Event Spectrum Inc. Judith Dill, K SL Resorts Theodora Douklias, TD & Co. Zohayr Razvi, Ryerson University New Members by Liz Akey, CMP In 2013 our Gain InSite loyalty program was launched. The main objective of the program is to prove your return on investment with a SITE membership. Think SITE, Buy SITE, Gain InSite. The more we reinforce and adopt this mindset the more results we will see with our SITE membership. Last year our goal was to achieve a 25% increase for members to connect, source and bu y with their fellow SITE members. We definitely have heard more success stories from both suppliers and buyers this past year, which has been very encouraging. We have had other SITE Chapters adopt this program and I recently had the pleasure to speak with Paula Carlson, president of SITE Florida & Caribbean. She explained that they have been promoting the Gain InSite program with their members and have used the logo on napkins for their last special event. I'd like to share a couple of great examples abou t Gain InSite experiences from the SITE Florida & Caribbean Chapter. Paula Carlson reconnected with a past client, Millie Evans, Alliance Meetings & Incentives, who is also on the board of directors. When Millie phoned to welcome Paula to the board she also had a lead for her, which resulted in a $350,000 program. At the 2016 board retreat, one of our board members — a meeting planner — recommended that we host their annual sales meeting at Margaritaville, which is working into a Global Preferred Partnersh ip. The SITE Florida & Caribbean Theater event hosted two buyers from the Canadian Chapter. While they were in the area, they took the time to conduct a site inspection, which resulted in a 300 room night lead. The above are just a few examples of how our collaboration leads to success and a return on our time and financial investment. As with anything in life, effort is required to see results and return. We encourage you to connect with your fellow professional SITE members — 2,000 people stretching ac ross 90 countries and 28 chapters, with a wide array of services and products, ie: hotels, resorts, DMC's services, photography, promotional items, airlines and cruise lines. Let's connect and grow together. SITE New York has unde rgone a chapter expansion for 2016 and has revealed a new chapter name - SITE Northeast USA. The rebranding reflects the development of SITE New York to regions outside of the immediate New York Metro area to now include the northeastern states of: Connec ticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.

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