Ignite June/July 2016

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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June | July 2016 | Ignitemag.ca | 3 Debbie van der Beek Co-Publisher debbie@ignitemag.ca Richard Elliott Co-Publisher richard@ignitemag.ca We've heard a few times that clients outside our borders love working with Canadian planners because of their get-it-done attitude. What exactly is the Canadian work ethic? Governor General David Johnston, in his introduction to Bet on Me by Annette Verschuren, writes: "Fairness, hard work, resilience, civility, innovation, openness, the absence of rigid class or hierarchical structures: these are the Canadian values we most celebrate and they are a constant presence in Annette's story." Annette Verschuren, by the way, was born in Cape Breton to Dutch immigrants and is co-founder of Michaels crafts stores in Canada and the past president of Home Depot Canada. We particularly love that one of her business strategies is "Don't Hog the Puck." How Canadian is that? Speaking of business strategy, The Business Events Industry Coalition of Canada has launched its Canadian Economic Impact Survey 4.0. We urge meeting and event planners to participate: the data is essential for a complete picture of the economic impact of business events in Canada. You can take the survey at beicc.com. As we wrote this column, we saw the Canadian character on full display during the devastating forest fires in Fort McMurray: The hundreds of firefighters who flew in to help, the companies who sent equipment, the strangers who welcomed evacuees into their homes and the Canadians who opened their wallets. If there's anything good to come out of such loss and tragedy, it's the reaffirmation that this country truly is the True North Strong and Free. Happy Canada Day! The Canadian Way just sayin'

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