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Incentive Travel Report 2016

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TOO COOL for School A few years back, a large Canadian automotive company had a dilemma. They had already taken their group of young high achievers on an all-inclusive in- centive trip and they were looking to try something new. The company brass figured since this group represented the best of their business, why not di- vert some of their incentive and training funds to experience a transformative leadership program. The company turned to Bond Brand Loyalty to create an "educentive" a one-of-a-kind curated program that combines incentive travel with a learning experience for a group. "What driven business executive wouldn't jump at the chance to see how some of the most iconic, suc- cessful business operations work and collaborate?" says Megan Napier-Andrews, account manager – meetings, events & incentive travel with Bond. Napier-Andrews agrees that this program isn't for everyone, but for people who want to be reward- ed and move forward in their careers, it could be a game-changer. "It's also a great chance to bond and develop meaningful relationships with the se- nior executive management team," she adds. The five-year-old educentive program is a high- ly immersive, customizable event with exclusive location options, such as West Point, Harvard, NASA, Disney, Apple and Google. Of course, clients must be approved by the host organization and program dates depend on the host as well. The typ- ically two- to three-day programs include keynote speakers, specifically tailored to the client's objec- tives, and break-out sessions. Evenings include a gourmet dining experience and sometimes, enter- tainment. Bond Brand Loyalty manages the entire experience from travel and hotels to all event lo- gistics. Napier-Andrews says the ideal group size is between 20 to 80 people. All of the programs so far have been held in North America. "We also try to incorporate active exercise in all of our programs. It's well-known how iconic a run is around the West Point Academy," says Napier-An- drews, adding "we've also done a yoga class at Goo- gle." "The great thing about educentives is that they don't have to replace a travel incentive," says Napier-Andrews. "This is a transformative experi- ential program for high achievers. You won't leave this experience the same way you entered it. It's a fantastic way to develop your current and future business leaders." incentive travel report Discover a new type of transformative incentive to develop current and future leaders 16 | Ignitemag.ca | Ignite Incentive Travel Report

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