Ignite February March 2017

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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February | March 2017 | Ignitemag.ca | 3 just sayin' The power of partnerships Debbie van der Beek Co-Publisher debbie@ignitemag.ca Richard Elliott Co-Publisher richard@ignitemag.ca We heard a story recently that really demonstrated how the meetings and event industry is built on the power of strong relationships. This anecdote was shared by Jessica Potts, who is on the volunteer committee that organizes the hugely successful Pearl Gloves Charity Boxing Event, profiled on page 38. With that popularity has come offers to switch venues and suppliers. But those overtures have been rebuffed. And that's because the committee knows they have a good thing going. "Our partners understand that there is more to an event than strictly bricks and mortar or smoke and lights," says Potts. "Like the committee, they value providing an experience that's second- to-none for all stakeholders (not necessarily just guests of the event). We truly view this event as a partnership where each party's goals are met through alignment of our values and vision to create something better than each of us could do on our own." The lesson here is two-fold. One is that loyalty is rewarded: by sticking with their suppliers, there is a certain amount of ownership and pride that spreads through the whole team. And the second is that professionalism and dedication truly does get recognized. This story particularly resonates with us as our business is becoming increasingly dependent on strong partnerships that allow us to bring you relevant, entertaining content, both in the magazine and online. If you haven't checked out our Inspiration Room, it showcases valuable resources for business event planners across Canada. debbie@ignitemag.ca Room, it showcases valuable resources for business event planners

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