Adrenalin Spring 2017

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3 S P R I N G 2 0 17 | A D R E N A L I N A D R E N A L I N M A G . C A eSports: A sports tourism play? The Ignite/ADRENALIN Publishing Team What do Los Angeles' Staples Center, New York's Madison Square Garden and Toronto's Air Canada Centre have in common? They've each hosted eSport competitions that draw tens of thousands of fans eager to watch superstar players battle it out in person. But is gaming really a sport? Do players— sitting on stage hooked up to computers and headsets—consider themselves to be real athletes? Yes and yes! eSport is among the fastest-growing sports and events, according to research by Repucom: "New formats and leagues are re-energizing traditional sports and creating new audiences." Last August, 15,000 fans packed the Air Canada Centre to watch the League of Legends (LoL) North American Finals; in October, the LoL 2016 World Championship Finals took place in Los Angeles where players from 20 countries (including Canada) competed; and this spring, Toronto-based Millennial Esports will open the first permanent eSports arena right in Las Vegas. So… if competitive gamers and fans are eager to congregate, and stadiums, arenas, convention centres and other large venues are always looking to attract well-attended events, does that make eSports a potential new sports tourism opportunity? 6 Sandra Eagle Editor, Digital & Special Projects, Ignite 7 Vicki Zeppa Account Manager 8 Tricia Vieira Accountant 9 Jennifer Newby Account Manager 10 Laura Bickle Editor, Ignite 1 Debbie van der Beek Co-Publisher 2 Richard Elliott Co-Publisher 3 Angela Kryhul Editor, ADRENALIN 4 Melaya Horsten Marketing, Communications & Project Director 5 Rose Filice Sales & Editorial Co-ordinator PUBLISHERS' NOTE 3 8 9 7 10 4 6 1 2 5 Be sure to stop by ADRENALIN's booth at the Canadian Sport Tourism Alliance's annual Sport Events Congress, March 20-22, 2017 in Ottawa. On March 21, ADRENALIN editor, Angela Kryhul, will host a panel discussion on social media.

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