Ignite

September October 2017

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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September | October 2017 | Ignitemag.ca | 3 September | October 2017 | Ignitemag.ca | Teaching & Learning Laura Bickle, Editor laura@ignitemag.ca @LauraIgnite As we head into the back-to-school season, I thought it would be great to touch base with one of the many people in our industry who is nurtur- ing the students who will become our next movers and shakers. After just a few minutes speaking with John MacBride, you can tell he relishes that role. "Helping people figure out what they want to do and watching them flourish is so rewarding. It makes you want to go to work in the morning," says the professor and program coordinator of the Event Management–Event and Exhibit Design program at Seneca College in Toronto. "You have to have a love of learning if you want to inspire your students." And that inspiration starts on the first day of school when MacBride greets his students with this message: Welcome to your career. You are now an event professional. "We start plan- ning real events right away, including the $1,000-a-plate Bloor Street Entertains, so they have to be consummate professionals from the very beginning." Laura at the setup of the American Society of Association Executives' Annual Meeting and Expo closing celebra- tion at Roundhouse Park in Toronto. (Stay tuned to our next issue for a profile of the event). laura's logic MacBride also encourages students to attend industry events. "I will go with them and say, 'come on, let's go. Let's meet your new peers.'" He's quick to point out that he gets a lot out of the process too. "My students are always surpris- ing me with their ideas and approaches to things." A graduate of the fine art program at York University, MacBride loves how his role combines design, creativity and a joy of working with stu- dents. In his downtime, he creates sculptures out of raw wood, bark and metal. What advice does he have for those working with new graduates? "Students want to do some- thing meaningful and create memorable experi- ences. Giving them context about how what they are doing—even if it's a joe-job—fits into the larger goal of the event is really motivating. And treat them the way you would want to be treated as an event professional." says the professor and program coordinator of the Event Management–Event and Exhibit Design program at Seneca College in Toronto. "You have to have a love of learning if you want to inspire your students." first day of school when MacBride greets his students with this message: Welcome to your career. You are now an event professional. an event professional. ning real events right away, including the $1,000-a-plate Bloor Street Entertains, so they have to be consummate professionals from the very beginning." John MacBride, professor and program coordina- tor of the Event Management — Event and Exhibit Design program at Seneca College in Toronto The sculptor at work

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