Adrenalin Fall 2017

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3 F A L L 2 0 17 | A D R E N A L I N A D R E N A L I N M A G . C A On the right track The Ignite/ADRENALIN Publishing Team There's nothing like walking in another person's footsteps to truly appreciate the game-day experience. Journey mapping is becoming an important tool to help venues, sport event managers, rights holders and sponsor partners better understand the highs and lows of the fan experience. The ability to deliver personalized solutions, identified through data, will only accelerate in importance, according to Nielsen Sports. From the moment a person purchases a ticket until they arrive safely back home, there are endless opportunities to identify and resolve pain points every step of the way, whether it's public transit and parking issues, navigating the venue or long lineups at the concession stands and bathrooms. Data tracking can also reveal where and when fans are most engaged, and inspire new ideas to surprise and delight. Even if your organization can afford sophisticated journey and touch point mapping and analytics, why not attend your own event as a guest? That first-hand view of the fan journey is certain to be a real eye-opener. 6 Sandra Eagle Editor, Digital & Special Projects, Ignite 7 Vicki Zeppa Account Manager 8 Tricia Vieira Accountant 9 Jennifer Newby Account Manager 10 Laura Bickle Editor, Ignite 1 Debbie van der Beek Co-Publisher 2 Richard Elliott Co-Publisher 3 Angela Kryhul Editor, ADRENALIN 4 Melaya Horsten Marketing, Communications & Project Director 5 Rose Filice Sales & Editorial Co-ordinator PUBLISHERS' NOTE 3 8 9 7 10 4 6 1 2 5

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