Ignite

November December 2017

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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November | December 2017 | Ignitemag.ca | 3 As a new year approaches, it's natural to reflect on the past year and make plans for the coming one. This year, the process is particularly useful, since three issues that arose in 2017 will most definitely make an impact on the event industry in 2018: SECURITY Just weeks after we ran our security feature in the September issue, 59 people lost their lives at the horrific mass shooting at an outdoor music festival in Las Vegas. It's further evidence of the need for risk assessments and education. While we reported on a grassroots Canadian movement in the industry that's working on the issue, it's important for individual planners to make it a priority at their events now. Hot topics Laura hanging out in Brooklyn during a recent trip to New York. Laura Bickle, Editor laura@ignitemag.ca @LauraIgnite LEGALIZATION OF MARIJUANA How will events be affected when weed becomes legal in July? It's a crucial question to ask as we enter into this uncharted territory. Make sure you start conversations now with your stakeholders about your legal obligations and liabilities. And stay tuned to Ignite, as we will be exploring this issue further. THE RISE OF THE UNIQUE EVENT PARTICIPANT We've been talking about customization for some time now, but several trends—virtual reality, arti- ficial intelligence, data mining, interactive activi- ties and the millennial trait of individualism—are conspiring to force planners to ensure that each attendee has their own authentic experience. With all of this reflecting and planning, all of us here at Ignite hope you also take the time to con- gratulate yourself on your achievements in 2017 and enjoy the good cheer and camaraderie that come with the holidays! All the best! laura's logic

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