February March 2018

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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Page 24 of 75

February | March 2018 | Ignitemag.ca | 25 TAP THE APP Leverage event technology tools to cover everything from registration to polls, networking and digital signage by Wendy Helfenbaum IF going paperless and relying on an event app spikes your anxiety level, take a lesson from Teresa Boone, who made that leap last January at her company's annual corporate sales meeting for 350 attendees in Las Vegas. "I have an international crowd and 21 different agenda tracks, so keeping everybody moving in the same direction and being able to make changes on the fly without having to make announcements and track people down has been a godsend," says Boone, director of global education for San Carlos, California-based Natus Medical Incorporated. Event apps help planners automate organization, market- ing and analytics components, such as registration, ticketing, onsite operations, scheduling and data analysis. Most prod- ucts can also increase engage- ment by incorporating real-time in-app polling, gamification and networking opportunities. First, you have to wade through the plethora of options. That means figuring out how an app will enable delegates to easily navigate your event, while also supporting your company's overall goals, says Joe Schwinger, founder and CEO of MeetingPlay, in Frederick, Maryland. →→→

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