February | March 2018 | Ignitemag.ca | 25
TAP
THE
APP
Leverage event
technology tools
to cover everything
from registration to
polls, networking
and digital signage
by Wendy Helfenbaum
IF
going paperless and
relying on an event app
spikes your anxiety level, take a
lesson from Teresa Boone, who
made that leap last January at
her company's annual corporate
sales meeting for 350 attendees
in Las Vegas.
"I have an international crowd
and 21 different agenda tracks,
so keeping everybody moving
in the same direction and
being able to make changes
on the fly without having to
make announcements and
track people down has been a
godsend," says Boone, director
of global education for San
Carlos, California-based Natus
Medical Incorporated.
Event apps help planners
automate organization, market-
ing and analytics components,
such as registration, ticketing,
onsite operations, scheduling
and data analysis. Most prod-
ucts can also increase engage-
ment by incorporating real-time
in-app polling, gamification
and networking opportunities.
First, you have to wade through
the plethora of options.
That means figuring out how
an app will enable delegates
to easily navigate your event,
while also supporting your
company's overall goals, says
Joe Schwinger, founder
and CEO of MeetingPlay, in
Frederick, Maryland.
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