February March 2018

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

Issue link: https://boomart.uberflip.com/i/933780

Contents of this Issue


Page 25 of 75

26 | Ignitemag.ca | February | March 2018 TAP THE Know your needs "Don't think about features; start with a list of situations," suggests Schwinger. "Put yourself in the attendee's shoes: 'How do I use this technology to make the event more efficient? When I get on property, what are the user flows?' Once you can see how a mobile app enhances that experience, find a provider that meets those needs." Boone first tried out apps as a user at conferences and then got demos from three providers before choosing QuickMobile. She had assumed apps were either too complicated or too costly, but eliminating paper, printing and shipping charges made the switch cost-neutral. Having documenta- tion and support tools for break- outs in one place also opened up other opportunities, she says. "Because everyone's looking into their phone at the app, I can now brand my company, send motivational announcements and recognize people who have done a great job," adds Boone, who recently introduced live polling during general sessions. "My users love it, and I get the added benefit of keeping people engaged through gamification: I do company knowledge quizzes for points, and challenges to upload a selfie and win a prize. It's a lot of fun." Optimize the benefits Ryan Peddigrew adopted event apps in 2010. As account man- ager for Toronto's Quest Audio Visual, which services more than 1,000 corporate events, product launches and galas across North America each year, Peddigrew has used many event apps, including Event- base, Attendify, EventMobi, Whova, CONEXSYS, Hubb and Eventbrite. "An effective mobile app streamlines the user experi- ence and gives your team peace of mind that your attendees are in the know about everything," says Peddigrew. "When you take away the anxiety around figuring out where to go, us- ers can focus on why they're actually there: to meet people, experience great content and build a stronger relationship with your brand." Peddigrew especially likes apps that let you personalize your schedule, and ones that include attendee profiles so guests can connect before, during and after the event.

Articles in this issue

Links on this page

Archives of this issue

view archives of Ignite - February March 2018