Ignite

February March 2018

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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2. Have session facilitators write blogs, produce video and conduct webinars to market to employers prior to the event. 3. Provide written and video testimonials from attendees speaking to the value and benefits of past events. 4. Include opportunities for delegates to clock hours towards maintaining industry accreditation or earning continuing edu- cation credits. Conferences then become an efficient way to strengthen professional designation. 5. Introduce an awards component so organizations feel com- pelled to send those being recognized. 6. Gear sessions to different levels of experience so employers see value in staff returning year after year. 7. Create a "Summary Report" template with a detailed outline of the conference experience that delegates customize to reflect on final learning outcomes, relationships formed, job-specific enhancements and insights into opportunities employers can reap as a result of the delegate's exposure to industry best practices. You only get one chance to make a first im- pression and the initial pitch (usually a letter) to a potential attendee's employer is key. While letters should be customizable, planners can set the stage by creating a strong template that answers anticipated questions, emphasiz- es the power of networking and provides im- portant links to everything from the program, to the exhibitor list and registration options. Effective templates emphasize: • Alignment with job function and how attend- ees will enhance job skills through education sessions • Peer-to-peer networking opportunities that will lead to company ROI • Ability to explore best practices with fellow industry professionals • Exposure to industry trends and new opportunities • Elevating an employer's brand through attendance • The efficiency of connecting face-to-face with many industry suppliers and stakeholders. Put It In Writing business meetings + events Your attendees will love the charming and unique meeting spaces, modern amenities, outstanding service and impeccable cuisine at our serene country inn. Ideal for day events, corporate retreats or week long conferences, they'll be inspired by their beautiful surroundings at A reeshing change of scenery millcroft.com | 1-800-383-3976 | salesinquiry@vintage-hotels.com | Caledon, ON Your attendees will love the charming and unique meeting spaces, modern amenities, outstanding service and impeccable cuisine at our serene country inn. Ideal for day events, corporate retreats or week long conferences, they'll be inspired by their beautiful surroundings at A reeshing change of scenery millcroft.com | 1-800-383-3976 | salesinquiry@vintage-hotels.com | Caledon, ON

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